Search Engine Optimisation (SEO) and other Web Marketing techniques include such activities as html optimisation, better content development, keyword development, site restructuring, link acquisitions, online (and sometimes offline) advertising, google adwords, google analytics as well as competitive evaulation. No reputable SEO technique will increase your ranking overnight, but a good campaign will give steady and sustained increase in ranking.
How can Kiwiwebs help?
As lecturers and program leaders for the Trade and Enterprise BizInfo program, Kiwiwebs provided lectures and training to many SME's throughout the lower North Island of New Zealand. This work has now expanded to providing SEO and Site Advice to overseas businesses in Australia, China and Europe.
The key steps to for a Kiwiwebs SEP plan include:
1. Keyword Research
2. Competitive Analysis
3. Site Optimisation
4. Content Creation
5. Engine Submission
6. Article Creation/Assessment
7. Link Building
8. Social Networking/Bookmarking
9. Assessment and Monitoring
More specifically elements we can provide include:
Website SEO Audit
Our audit can be a quick overview or a full page by page assessement along with assessment on current rankings in multiple engines. The complexity is decided by the needs of the client and the size of the site.
Home Page SEO
Home page optimisation is a narrow focus on working to get the home page working well. It may also target other key pages in a site. Apart from the page assessment this specific SEO addresses a variety of common failings including page titles, page headings, metatags, content assessment and link building.
The value of link development is one of the most debated features of SEO. It is also one of the most common scams on the net where people offer thousands of links - but if links are not "quality" links they can actually do more long term harm than good. A well chosen, good quality link is many times more valuable than hundreds of free submissions.
SEO Content Writing
Content writing to help your ranking is really more about organisation of quality content.